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A strategic guide to the revolutionary framework that will change the way you do business Imagine if you could teach your computer to make decisions that lead to faster B2B trading implementations, more effective customer management, and seamless data warehousing. Now, your imagination can be turned into reality. This authoritative book explores the Semantic Web, a revolutionary new framework for creating intelligent software applications that automate the processes of reasoning and decision-making. The Semantic Web first shows you how to vastly improve knowledge management in your company using Semantic Web technologies. You’ ll then gain a clear understanding of the building blocks of these technologies, including XML, Web services, and the Resource Description Framework (RDF). Along the way, you’ ll be taken through the process of building the Semantic Web at your company in order to achieve a significant return on investment. This informative guide arms you with the strategies you’ ll need to know in order to start creating a host of robust new business applications. Written by leading experts in the field, it: Explains how businesses can leverage the Semantic Web for competitive advantageCovers all aspects of current Web services, RDF, and XML-related technologies including the emerging Web ontology language (OWL)Examines taxonomies and describes how they are implemented using illustrative examplesDiscusses how to attain semantic interoperability using ontologiesDescribes how to design a knowledge-centric organization The companion Web site contains source code for all listings in the book, a code appendix, and links to related sites.

Bells and whistles may grab a customer's attention, but words make the sale "The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'--an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."--Christopher Locke, author of "Gonzo Marketing: Winning Through Worst Practices, and co-author of "The Cluetrain Manifesto. "The best book I've seen on writing for the Web."--Dr. Ralph F. Wilson, Web Marketing Today "Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet --and Nick knows copy." --John Audette Founder & Publisher, The Adventive Knowledge Exchange In "Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services "Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.

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