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The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping online--and businesses are scrambling to meet their demands. "Be proactive. Embrace the Internet as a powerful marketing tool, and you'll reap the rewards of this new medium," say the authors of "Internet Direct Mail." Their practical, step-by-step guide shows you how to maximize the unique features of the Internet to create low-cost, highly effective direct-marketing campaigns. If your company is networked and has a website, nothing should stop you from marketing directly to your online customers and prospects. E-mail campaigns are not only less costly and more effective than paper mailings but also bring you instantaneous results and help you make lasting links with customers in a way that's impossible using "bricks-and-mortar" techniques. "Internet Direct Mail" is written for those who need to know how to create, send, and track the results of an e-mail campaign. It's also a valuable reference for those who are already marketing online and want to find out how to improve results while avoiding the mistakes that can cost you sales or customer goodwill. "Internet Direct Mail" addresses the questions and concerns of serious, legitimate marketers, including: How do I avoid the appearance of "spam"? Will my prospects expect free products? Do I need to use fancy graphics? How will I get my busy, surfing prospects to stop and open my message? Here are the tips you need to write simple yet sizzling body copy, create a subject line that's impossible to ignore, and build a strong house e-mail list that may, over time, outperform your current postal list. You'll find that much ofwhat you already know about direct marketing translates easily to the Internet. "Internet Direct Mail" reviews these basics thoroughly yet never lets you forget that you're dealing with a fast-changing, highly technical medium.

Mail, Apple's built-in mail application with Mac OS X, is largely unsung. It's used by millions of users, but there's no manual to show you the ropes. In Take Control of Apple Mail, longtime Mac consultant and writer Joe Kissell puts Mail through its paces, teaching you in step-by-step, illustrated examples how to best configure and use Mail's simple yet powerful features. You'll learn numerous solutions to real-world confusions and problems with Apple Mail, such as fixingproblems related to sending and receiving mail, dealing withauthentication errors, sending attachments successfully, repairingdamaged mailboxes, and connecting to Exchange servers. Joe alsocovers various ways to address outgoing messages quickly, backup and restore email, set up rules, and more.Along the way, you'll learn how to prevent spam from overtaking your mailbox, while two appendices cover related issues including sources and a brief description for third-party software that can enhance or supplement Mail.

Email address harvesting - ... or other purposes usually grouped as spam. Methods range from purchasing lists of email addresses from other spammers to the more common use of special software, known as "harvesting software", "harvesting bots" or "harvesters", which scan web pages, postings on Usenet, mailing list archives and other online sources to obtain email addresses.

Infinite Loop (street) - Infinite Loop is a street encircling the buildings of Apple Computer's headquarters in Cupertino, California. Each building has a number which is also its single-digit address on the Loop, and so Apple's official mailing address is "1 Infinite Loop".

Spam bait - Spam bait is e-mail sent in the hopes that the unwitting recipient will reply, indicating to the original sender that the recipient's e-mail address is a valid one and can be added to a mailing list for spam.

Netiquette - Netiquette (neologism, a portmanteau formed from "Internet etiquette") is a catch-all term for the conventions of politeness recognised on Usenet, in mailing lists, and on other electronic forums such as internet message boards. These conventions address group phenomena (such as flaming) with changes in personal behaviour, such as not posting in all uppercase, not (cross-)posting to inappropriate groups, refraining from commercial advertising outside the biz groups and not top-posting.

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